Shopcade launch party

Designer Little Shilpa poses as she arrives for the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

A guest arrives for the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

Little Shilpa poses with a guest during the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

Pia Trivedi at the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani

A guest arrives for the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

A guest at the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

A guest at the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

A guest arrives for the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

Pia Trivedi is all smiles as she arrives for the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

A guest during the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

A guest at the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

Designer Little Shilpa at the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)

Designer Little Shilpa poses with a friend during the launch party of Shopcade, a social online application for fashion, held at White Owl, on July 10, 2014.(Pic: Viral Bhayani)